The client:
Egglife Foods
Consumer Packaged Goods (CPG): Brand Stewardship
The challenge:
Egglife Foods was disrupting a product category dominated by legacy brands — replacing flour with egg whites in the tortilla aisle. Maintaining a brand system that could compete on shelf, connect digitally, and scale quickly as new flavors launched was critical.
The solution:
In partnership with Free Range Brands, SMKT Studios served as brand steward for the full Egglife ecosystem — maintaining the brand asset library and template systems, extending packaging to new product flavors, and executing marketing assets, social media graphics, POS signage, in-store promotions, and coupons as the line grew.
The result:
A brand that moved fast, stayed consistent, and showed up the same way everywhere — from a supermarket shelf to a stadium scoreboard.
