The client:
Dairy Farmers of America / Borden Cheese
Consumer Packaged Goods (CPG): Brand Stewardship
The challenge:
Borden Cheese had a refreshed logo, an established brand, and an active marketing calendar. What they needed was a design partner who could integrate the new identity seamlessly, work alongside their in-house brand team, and execute consistently across a high volume of assets spanning multiple product lines and campaigns.
The solution:
SMKT Studios served as Borden's brand steward — updating the graphics library, building out campaign assets for digital advertising, billboards, and sports sponsorships, and developing sales sheets and presentation decks as the brand expanded into new product lines and markets.
The result:
A brand that moved fast, stayed consistent, and showed up the same way everywhere — from a supermarket shelf to a stadium scoreboard.
